Brand & marketing strategist · Marketing Manager at CRWD Dubai
Tracy Najjingo
My journey
Six years, one question.
Hazo Branding · Uganda
Learned what makes people stop scrolling.
What I did
- Social content
- The content calendar
- Posts, captions & visuals
- One big question: why do some posts sell?
Shopify stores · 2021–2023
Learned what makes them buy.
What I did
- Worked on e-commerce brands
- Ran stores from start to finish
- Got them found on Google
- Campaigns that got them sold
- Beauty, fashion & fragrance
Digital products & campaigns · 2023–2025
Sold digital products and ran the campaigns behind them.
What I did
- Sold digital products
- Ran campaigns
- Turned attention into sales
Also: Home Experts, strategy, content and promotionsAltara Group
Ran strategy for five brands at once.
What I did
- 5 marketing plans
- 5 influencer plans
- Led the content team
- Law, travel, HR, wellness & social
CRWD Dubai · Marketing Manager
Leading the plan, the brand and the team.
What I did
- Marketing strategy
- Campaign launches
- Rebrands & design
- Paid ads
- Social & content
- Leading the team
How I work
Plan first. Then launch.
- 01
Listen
I start with the customer: who buys, why, and what stops them.
- 02
Plan
I set the marketing plan: who to talk to, where, what to spend and what success looks like.
- 03
Brand & design
I shape how the brand looks and sounds, and lead the designers who make it.
- 04
Launch
I launch the campaign: posts, influencers, ads and the dates they go live.
- 05
Improve
I watch what sells, drop what doesn’t and spend more on what works.
Strategy & campaigns
Strategies I’ve set. Campaigns I’ve launched.
Selected work
Brands I’ve shaped.
Trusted by
23 brands and counting, across the UAE and Uganda.
